Collective management in the field of copyright and related rights which bridge the gap between the rights and interests of the right holders and users, plays an important role in the promotion of intellectual property rights and its economic implications in the society, in particular on digital age. World Intellectual Property Organization (WIPO) which follows the goal of protection of IP rights to serve the economic development of the member states by noting the importance of role played by collective management organizations in copyright and related rights, has helped enhancement of collective management organizations in member states, especially in developing world, through establishment of an office named Copyright Collective Management Division (CCMD). This functions under the auspice of Development Cooperation Program from two decades ago. WIPO implements this mission by encouragement of establishing such organization, making necessary arrangement among them, providing legal advices, capacity building, institution building and training human recourses as well as offering technical and administrative assistance.  This article tries to examine the collective management of copyright and related rights particularly in new digital era, and further review the background and reasons of the WIPO’s attention to this subject. The article also studies the measures taken by WIPO which are aimed at the promotion of the status of this Organization.